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Increase exhibitor performance
Trade shows remain a popular medium for marketing departments due to their high return on investment (ROI), up to twice that of advertising. However, this performance masks significant disparities between exhibitors and events.
Major trade shows still attract thousands of attendees, prioritizing quantity over scarcity. However, this approach fails to address exhibitors' diverse and complex objectives and neglects the key performance indicator: qualified booth traffic.
Preparation and performance measurement tools are often limited, such as scanners or poorly qualified lists. Exhibitors lack solutions to search, sort, and evaluate all aspects of their participation.
As a pioneer in organizing high-performance and innovative events, ValueXchange offers solutions that meet the needs of corporate image, business development, and brand awareness. We leverage new technologies such as artificial intelligence (AI), big data, and the Internet of Things (IoT), and have in-depth knowledge of our clients thanks to a comprehensive view of their purchasing journey and mastery of their data.
Improving the visitor experience
The "one size fits all" paradigm is obsolete. Future events must adapt to audience preferences, the specific expectations of each visitor, and the needs of advertisers. New practices are redefining the customer experience, where visitors aspire to active and immersive participation.
Some visitor expectations remain unmet, particularly regarding the discovery of new products and the search for partners. Attendees lament the lack of alignment between their needs and those of exhibitors. Advertisers focus on transactions, while visitors are primarily looking for information to guide their purchases.
Decision-makers are turning away from large gatherings due to time constraints, insufficient services and comfort, as well as limited customization and a lack of appropriate tools. Trade shows are struggling to attract genuine clients, who are seeing the ineffectiveness of this format in terms of time invested versus the experience gained.